When George Clooney and Rande Gerber’s tequila company, Casamigos, sold for $1 billion last year, it begged the question: How did the once-humble swill become so swank? A trek through Mexico distills all.
“ONCE UPON A TIME in Guadalajara, there lived two competing tequila-making families, Sauza and Cuervo,” read a March 1967 National Geographic story. “They had always quarreled and for a generation they had exchanged both insults and pistol shots. Sauza children never met Cuervo children in Guadalajara. But then young Javier Sauza went to a small university in Chicago…”
There, the third-generation heir to the Sauza tequila dynasty met and secretly married a beautiful, red-haired Cuervo relative.
Read more from source: The Wild, Vibrant History of Mexican Tequila