The Wild, Vibrant History of Mexican Tequila; Mark Seal; National Geographic

Mexico – Agave Landscape and Ancient Industrial Facilities of Tequila

When George Clooney and Rande Gerber’s tequila company, Casamigos, sold for $1 billion last year, it begged the question: How did the once-humble swill become so swank? A trek through Mexico distills all.

“ONCE UPON A TIME in Guadalajara, there lived two competing tequila-making families, Sauza and Cuervo,” read a March 1967 National Geographic story. “They had always quarreled and for a generation they had exchanged both insults and pistol shots. Sauza children never met Cuervo children in Guadalajara. But then young Javier Sauza went to a small university in Chicago…”

There, the third-generation heir to the Sauza tequila dynasty met and secretly married a beautiful, red-haired Cuervo relative.

Read more from source: The Wild, Vibrant History of Mexican Tequila

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