A forum of experts is seeking to educate tourists about preserving the precious Unesco site of Ayutthaya
Due to the high popularity of the period TV series Bupphesanniwat (Love Destiny), scores of Thais dressed in traditional outfits have flocked to heritage sites, especially in Ayutthaya. The trend instils cultural and heritage appreciation in people, but has also led to traffic jams, garbage and other problems. Some tourists litter and damage the historic sites while others have taken home broken bricks as souvenirs.
In pursuit of sustainable tourism in Ayutthaya, a number of academics and officials brainstormed at the Thailand Research Fund’s (TRF) “Ayodhaya 4.0 Towards Sustainable Tourism” seminar held at Ayutthaya Historical Park recently.
Situated 76km north of Bangkok, Ayutthaya, the old Thai capital, is a popular destination for Thai and foreign tourists. It was named a Unesco World Heritage Site in 1991 and attracted more than 2 million visitors in 2016.
Sukanya Baonoed, director of the Ayutthaya Historical Park, said the TV series craze helped raise the number of visitors to the park per day from less than 1,000 to between 5,000-6,000 on weekdays and around 25,000 on Saturdays and Sundays.
Read more from source: Towards better tourism