With its rock-hewn ancient city of Petra, lunar-like landscape of Wadi Rum and a medical tourism drive, Jordan is luring back foreign visitors scared off by regional upheaval and jihadist attacks.
Abundant natural wonders and ancient treasures have long attracted tourists to the kingdom, traditionally seen as a haven of peace in a war-ravaged region.
But after the Arab Spring uprisings convulsed the Middle East in 2011 and the Islamic State group (IS) later rampaged across neighbouring Syria and Iraq, visitor numbers slumped.
Jordan welcomed seven million tourists in 2010, but arrivals plunged to around three million in each of the following two years, according to tourism board head Abed Al Razzaq Arabiyat.
Efforts to reverse the slide suffered a major setback in 2016 with a string of attacks in the kingdom, a member of the US-led alliance against IS.
A Canadian tourist was among 10 people killed in a shooting rampage claimed by the jihadists in Karak, home to one of the region’s biggest Crusader castles.
Read more from source: Jordan woos back nervous tourists after years of regional turbulence