Art Basel 2018: Ruinart taps ‘The Invisible Man’ Liu Bolin for its latest art collaboration; Cindie Chan; Lifestyle Asia

France – Cathedral of Notre-Dame, Former Abbey of Saint-Rémi and Palace of Tau, Reims

The extraordinary story of the world’s first Champagne house began almost three centuries ago on 1 September 1729, when Nicolas Ruinart drafted the founding act of Maison Ruinart. With such a long history as the oldest and finest in Champagne making, it’s no surprise at all that Ruinart remains today the most celebrated Champagne house in the world. In addition to the house’s rich heritage and exceptional know-hows, Ruinart’s accomplishments can also be credited to its strong commitment to and long-standing identity as a patron of the arts.

Since as early as 1896, the Maison understood that on top of having a great story to tell, a powerful medium is required to maximise the impact it has to the public. To achieve that, they turned to the art world and called upon the then-unknown Czech artist Alphonse Mucha to create a unique and sensational advertisement for the house.

Source: Art Basel 2018: Ruinart taps ‘The Invisible Man’ Liu Bolin for its latest art collaboration

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