The Giant’s Causeway has been revealed as the third most snapped beauty spot in the UK.
The ancient spectacle, which is one of the main attractions on the stunning Co Antrim coast, has been featuring on thousands of social media feeds according to new research.
The study used the Magi Metrics Instagram data export tool to analyse hashtags and geo-tagged locations from 300,000 online posts to find the 15 most eye-catching places outside of London. It saw the UNESCO World Heritage site emerge as one of the most awe-inspiring attractions.
Naomi Waite, Tourism NI director of marketing, said she was delighted that visitors have helped it secure a top three place.
“The global reach and influence of social media for the tourism industry in Northern Ireland cannot be underestimated,” she said.