UK’S least-known holiday spot? Bradford launches 44-page tourist guide to city; Caroline McGuire

UK – Saltaire

45,000 copies of the visitor guides to Bradford have been printed, in an effort to attract more holidaymakers to the area

THE popstar Zayn Malik has been banging the drum for his hometown of Bradford ever since he shot to fame on the X Factor – most recently writing about it in posh fashion magazine Vogue.

The city’s politicians must reckon he’s onto something too – because they’ve printed a 44-page tourist guide to the area to attract holidaymakers.

45,000 copies of the Visitor and Discover Guides have been printed by the tourism board Visit Bradford.

The guides, which tell tourists how to get the most out of the local attractions, are being distributed through Visitor Information Centres and holiday websites in order to attract visitors to the district.

Bradford was a big player in the textile industry in the 19th century, but from the mid-20th century it started to fall into decline.

Since then, it has relaunched itself as a tourist destination – helped by its post as the first UNESCO City Of Film – but it still gets some bad press.

Source: UK’S least-known holiday spot? Bradford launches 44-page tourist guide to city

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