This stunning Swiss city is the most Instagrammed place in the world in the winter; Bobbie Edsor; Business Insider

Switzerland – Old City of Berne
  • Bern, Switzerland is the most Instagrammable winter city.
  • The city even beat out the Northern Lights over Tromsø, Norway.
  • Bern’s Christmas markets and snow-capped streets make for the perfect wintery snap.

Bern has been named the most popular location to Instagram when the cold sets in, according to research by laser eye surgery clinic Focus Clinic.

Switzerland’s capital city, known for its medieval landmark clock tower and stunning neo-Renaissance buildings, is officially Instagram users’ favourite winter city to upload to their social media accounts – even featuring in more Instagram posts than the Northern Lights over Norway.

For many travellers, a key to any holiday is capturing some tourist snaps to spice up their Instagram pages and leave friends at home feeling jealous.

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