Lithuania Tourism Appoints Representative to Target U.S. Travel Agents; Doug Gollan; Travel Market Report

Lithuania – Vilnius Historic Centre

While Lithuania has mainly been a day stop on cruises to the Baltic in recent memory, it is hoping to change that in a big way.

Lithuania now wants to attract U.S. visitors for overnight stays and, to do so, has appointed a U.S. representative for the first time ever, according to Indre Slyziute, marketing manager for Lithuania’s State Department of Tourism under the Ministry of the Economy.

Last year Slyziute attended the ASTA Global Convention in Reno and she told Travel Market Report the response was strong enough that Lithuania is now expanding its U.S. efforts, including appointing Wayne V. Lee, Jr. and Wayne’s World Media as its U.S. representative.

In addition, it also held a trade event for ASTA’s New York Chapter and it is now planning webinars, a training program for U.S. agents and social media activity here.

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