Four Years After Disney’s ‘Frozen’ Debuted, Norway Travel Soars; Maria Lisella; Travel Market

Norway – West Norwegian Fjords – Geirangerfjord and Nærøyfjord

Norway has been on a roll since the Academy-Award-winning film “Frozen” premiered in 2013 and established the country as a family destination. Since then, Innovation Norway has partnered with Disney, Norwegian Air and other travel entities to keep the ball rolling.

With the hoopla over “Frozen,” the number of room nights attributed to U.S. visitors has been rising each year: 2014 saw a 36% increase; 2015, an additional 7%; and 2016, a 17% increase, to nearly 500,000.

Norway is perceived as a safe destination, no small matter in volatile times, but that is not its main selling point: the real attraction here is nature – the fjords are unique; new cruises traverse the coastal and inland waterways; the culture is accessible; rail travel is fast, efficient and scenic; and now Norway is a new star on the culinary tourism map with Michelin-starred restaurants in Oslo and Bergen.

Read more

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s