Ancient rock reliefs played the role of today’s posters . Among these were the Persian rock reliefs, the Greek ”axons” the Roman ”Albums”, and other ancient carved images from Egypt, and Far East. The Persian rock reliefs depicted the triumphant stories of the Parthian and Sassanian kings. In ancient Greece the name of athletes, and games schedules were written on columns that were slowly turning on an axis. Romans used whitewashed walls in their markets in which sellers, money lenders, and slave traders wrote their announcements and advertised for their products, which in order to attract the attention of customers they added attractive designs .
The inscription includes three versions of the same text, written in three different cuneiform script languages: Old Persian, Elamite, and Babylonian. A British army officer, Henry Rawlinson, had the inscription transcribed in two parts, in 1835 and 1843.