AL AIN // A marketing push has begun to show the world what awaits its tourists in the Garden City of Al Ain.
Despite the rugged beauty of Jebel Hafeet and its remarkable views, the country’s only Unesco World Heritage Sites and an impressive zoo, the city and its surrounds are struggling to bring in enough visitors.
Sultan Al Dhaheri, acting executive director at Abu Dhabi Tourism and Culture Authority, is out to change that.
“An extensive programme of events has been developed to highlight Al Ain as the cultural heartland of the emirate and the home to the UAE’s only Unesco World Heritage Site,” Mr Al Dhaheri said.
The programme includes theatrical performances, literature, traditional markets and music.